摘要
体育产业融合发展是体育产业未来发展的重要方式,是实现产业结构优化的重要模式。通过文献研究法、定性分析法、交叉研究法,对相关体育产业融合发展的理论进行研究,为体育产业融合发展的机理分析研究提供理论基础。研究发现:体育产业融合发展的本质是产业资源之间的通用性,资源的通用性为产业之间融合发展构建沟通渠道,而互联网信息技术是沟通渠道的重要技术保障;高度联通的资源重组是产业融合的内在原因;人流、物流、信息流和资金流等4大要素是推动体育产业融合发展的重要因素。通过4大要素的推动和互联网信息技术的保障,高度联通的资源进行重组,最终形成新的体育产业融合形态。
Sports industry integration and development is an important way for the future development of sports industry and an important mode for the optimization of industrial structure. Through such methods as literature research,qualitative analysis and cross research,this paper studies relevant theory of sports industry integration and development,which provides theoretical basis for mechanism analysis of sports industry integration and development. It is found that the essence of sports industry integration and development is the commonality of industrial resources,which builds communication channels for industry integration and development. Internet information technology is an important technical guarantee for communication channels; Highly connected resource reorganization is the internal cause of industry integration; People flow,logistics,information flow and capital flow are four important factors to promote sports industry integration and development,through which a new form of sports industry integration is finally formed.
作者
殷俊海
贺达
YIN Junhai1 , HE Da2(1. Sports Bureau of Inner Mongolia Autonomous Region,Hohhot 010051, China; 2. Inner Mongolia Vocational College of Physical Education,Hohhot 010051, China)
出处
《北京工业职业技术学院学报》
2018年第3期110-112,117,共4页
Journal of Beijing Polytechnic College
关键词
体育产业
融合
资源重组
sports industry
integration
resource reorganization
