新时代民族地区文化软实力之现实检视及提升路径

AN INSPECTION TO THE REALITY OF CULTURAL SOFT POWER IN ETHNIC MINORITY AREAS AND THE PATH OF PROMOTION IN THE NEW ERA

民族地区在新时代迎来了良好的全面发展契机,文化软实力的提升是民族地区全面发展的灵魂和根基,提升民族地区文化软实力是社会主义强国建设的重要内容、实现全面发展的应有之义、是增强国家认同的必由之路。基于文化价值吸引力、文化知识生产力、文化体制引导力以及文化产业竞争力的"四力"分析结构,研究分析民族地区文化软实力的形状。在社会主义文化强国建设背景下,民族地区文化软实力的提升应当突出问题导向,以社会主义先进文化为指导增强文化价值吸引力,以科教兴区战略为依托增进文化知识生产力,以全面深化文化体制改革为契机优化文化体制引导力,以协同发展为指引夯实文化产业竞争力。

The promotion of cultural soft power is the soul and foundation of the all-round de-velopment in minority areas, an important content of the construction of socialist country and theonly way to achieve full -scale development and strengthen national identity. Based on the ＂fourforces＂ analytical structure i.e. the attraction of cultural value, the productivity of cultural knowl-edge, the guiding power of cultural institution and competitiveness of cultural industry, this study issupposed to analyze the reality of cultural soft power in minority areas. In the context of construct-ing a powerful socialist culture in China, it is critical to highlight problem orientation while promot-ing cultural soft power in minority areas. Therefore, we should strengthen the attraction of culturalvalue under the guidance of advanced socialist culture and enhance the productivity of culturalknowledge by relying on the strategy of developing the minority area through science and educationnecessarily. Furthermore, we should also optimize the guiding force of the cultural institution bydeepening the reform of cultural institution comprehensively, and consolidate the competitiveness ofcultural industry under the guidance of coordinated development.