古体诗词中的南岳形象建构及旅游价值开发

The Image Construction of Nanyue in Ancient Poems and Tourism Development

古往今来,南岳作为一个著名的旅游景点,许多文人墨客为南岳谱写了一篇篇精美的诗词;它们紧扣南岳的形象塑造,分别从人文、自然、宗教与寿岳方面对南岳进行了吟诵与建构。在旅游发展如火如荼的当下,可充分借鉴这些古体诗词的深厚内涵与魅力,从特色主题游、工艺品制作、影视拍摄、音乐表演和诗词朗诵会方面进行旅游价值的研究与开发,从而促进地方的文化提升与经济发展。

Nanyue, a sacred mountain in Hunan province has been a famous tourist attraction since ancient times. Myriad poems have been written about Nanyue by ancient literati for its human aspect,natural scene,religion and other things related to longevity. These poems are closely linked to the image of Nanyue. To realize their potential value in tourism and to promote local culture and economy,these ancient poems can be exploited in the forms of special purpose-driven tourism,handicraft making,film shooting,music performance and poetry recitals.