新媒体环境下高校思想政治教育的路径优化——基于广东高校的实证研究

Path Optimization in Ideological and Political Education in the New-Media Environment: Based on the Empirical Research in Guangdong Universities

主动占领大学生思想政治教育的网络阵地,需要准确把握大学生新媒体运用的基本现状和典型特征。通过对广东省高校大学生新媒体运用状况的调查发现,当代大学生在新媒体的使用、信息发布、信息筛选等方面存在一定偏颇。为思想政治教育工作者准确地把握新媒体对大学生思想动态的影响,从新媒体环境下高校思想政治教育的主体、平台、内容方面提出具体路径优化措施,以提升思想政治教育工作的实效性。

In order to take the initiative to occupy the internet arena in ideological and political education of college students, we need to grasp the basic situation and typical features of the application of new media among college students. Through a survey of new media application among Guangdong college students, we find that there are some misconceptions in the use of new media, information dissemination and information screening.This investigation helps workers in ideological and political education to accurately know the impact of new media on college students＇ thoughts and from the aspects of subject, platform and content provides some specific path optimization measures for college ideological and political education in the context of new media, and improve the effects of ideological and political education.