古田生态旅游市场调查研究报告

Research on ecotourism market of Gutian

红色旅游景区创新提升很重要的一个途径就是加强红色旅游与生态旅游的融合。通过对古田梅花山生态休闲旅游市场进行调研,提出优化投资、增加智慧旅游信息服务系统、拓宽销售渠道等有效策略,以期提升梅花山生态旅游产品竞争力,最终促进古田旅游品质的整体升级。

One of the important ways to innovate and improve red tourist attractions is to strengthen the integration between red tourism and ecotourism. This thesis aims to make investigation on ecological leisure tourism market of Meihua Mountain in Gutian. Also, some corresponding solutions are suggested such as optimizing investment, adding smart tourism information service system, and expanding sales channels, so as to improve the competition of ecotourism products of Meihua Mountain, and to promote the overall upgrading of Gutian tourism.