供需矛盾下的高校电子商务人才培养模式改革探索

Training mode reform in universities under the e-commerce talent supply and demand

从电子商务人才的供需矛盾出发,分析目前高校电子商务专业人才培养存在的不足,提出准确定位人才培养目标、构建特色的电子商务专业课程体系、建立多元化教师团队、构建多层次的实践教学体系和制定特色教学大纲五个方面的建议。

Based on the current contradiction between supply and demand of e-commerce talents, through analyzing the deficiency of training in e-commerce professional talents in most colleges and universities, the essay proposes five recommendations including putting forward the accurate purpose of talents training, setting up a distinct e-commerce curriculum system, establishing a team of teachers with diversification, building a multi-level practice teaching system and making characteristic syllabus.