基于旅游动机的山区城市居民出游行为特征研究——以三明市为例

A Study on the Traveling Behavior Characteristics of Residents Based on the Tourism Motivations——A Case Study of Sanming City

以三明市居民作为实证研究对象,通过因子分析法,总结出三明市居民的五种旅游动机因子:社交情感动机、增广见闻动机、放松逃避动机、观光休闲动机以及个性时尚动机。在旅游动机的基础上,采用快速聚类法,对三明市居民进行分类,细分为放松享受型、探索增知型和社交情感型。三类居民在学历、职业、收入、出游费用以及每年出游次数这五个方面存在明显差异,并据此提出针对性策略。

The study takes residents of Sanming City as the empirical research object to find out the tourism motivation factors of residents in Sanming City by using factor analysis： social emotional motivation, enriching knowledge motivation, relaxing and escaping motivation, sightseeing leisure motivation and individuality and fashion motivation. On the basis of tourism motivation, fast clustering method is used to classify residents of Sanming City into three categories： relaxation enjoying type, exploring value adding type and social emotion type. There are obvious differences among the three types of residents in their academic qualifications, occupation, income, travel expenses and the number of trips each year. Based on this, the study puts forward some targeted strategies.