基于微信公众平台的高校图书馆阅读推广研究

随着信息技术的不断进步和互联网的大范围普及,阅读媒介数字化趋势已经成为主流,新媒体的出现为高校图书馆进行阅读推广创造了更加多样化的渠道。微信出现后,很快成为国内用户规模最大的网络社交平台,对于人们的日常生活发挥着不可忽视的影响,阅读生活也不例外。在这种情况下,高校图书馆通过微信平台开展阅读推广工作不但具有显著的现实意义,也是对传统推广形式的重要补充。文章将对通过微信平台开展阅读推广是否可行进行讨论,对其应用现状进行梳理和总结,并针对其中存在的问题提出有效的改进策略,对高校图书馆阅读推广的顺利实施具有较高的参考价值。

With the rapid development of network information technology, the digitalization trend of reading media is becomingmore and more obvious. New media provides a more novel and rich means and approach for college library reading promotion. Sinceits inception, WeChat has become one of the most popular online social networking platforms in the world and has played an increasingly important role in people＇s reading life. Therefore, college libraries using the WeChat public platform to provide college studentswith reading promotion services have not only important significance, but also an innovation in traditional reading promotion. This paper analyzes the feasibility of the WeChat platform in the reading and promotion of college libraries, and combines with the application status of the WeChat platform in college libraries for reading and promotion, and proposes corresponding improvement strategies.It hasa certain degree of development for the reading promotion of university libraries, having theoretical and practical value.