浅谈新疆特色产品电子商务发展策略

A Brief Discussion on the Development Strategy of Electronic Commerce of Characteristic Products in Xinjiang

新疆丰富的特色产品为新疆电子商务的发展提供了良好的货源条件,但由于整体规划、产业化升级进程及网货化程度不足,新疆特色产品电子商务发展方向、策略仍有待研究。论文在新疆特色产品网货分析的基础上,对新疆特色产品电子商务发展策略进行分析研究。

The rich characteristic products in Xinjiang have provided a good supply condition for the development of electronic commerce in Xinjiang. However, due to the lack of the overall planning, the process of industrialization upgrading and the degree of network products, the development direction and strategy of e-commerce of Xinjiang characteristic products still needs to be studied. On the basis of analyzing the network goods of Xinjiang characteristic products, the paper analyzes and studies the development strategy of the electronic commerce of Xinjiang characteristic products.