企业实施微信营销模式探析

Analysis on the Mode of We Chat Marketing of Enterprises

微信营销成本低、门槛低,针对性强,传播途径丰富。从微信用户数量、微信营销潜力和基础设施建设等方面对微信营销进行形势分析,剖析了企业微信营销存在的问题,通过大量的案例研究并结合实践经验,归纳了基于微信营销的"公众号""二维码""朋友圈""红包"等几种主要营销模式,提出了微信营销模式的组合,梳理出微信营销成功的共性。

WeChat marketing is characteristic of its low cost, low threshold, being highly targeted, and rich communicating methods.Based on the analysis of WeChat marketing, this paper analyzes the problems existing in the marketing of WeChat. Through a large number of case studies and combining own experience, this paper summarizes several major marketing modes of WeChat marketing, and puts forward the combination of WeChat marketing mode, hoping to provide valuable reference for the implementation of micro-marketing companies.