认知资本视角下项目沟通网络动态评价与调整——以工研院协同创新项目为例

Dynamic Evaluation and Adjustment of Project Communication Network based on the Perspective of Cognitive Capital:the Case of Collaborative Innovation Project in Industrial Technology Research Institute

当前基于静态评价项目沟通网络提出的网络调整策略方式,与该网络在协同创新项目中的动态演化特点不符。认知资本是沟通的基础,且认知资本随项目推进而变化的特点与沟通网络动态性相一致,故从认知资本视角对沟通网络进行动态分析。首先,从初始网络构造、网络演化过程、演化结果评价、网络演化算法4个方面设计沟通网络演化模型。然后,以工业技术研究院协同创新项目为例,对比分析不同的网络调整策略及其效果。结果发现,劣势节点策略不仅未改善网络演化结果,反而使结果变差,表明网络局部最优不代表整体最优;优势节点策略效果较好,其中节点结构改善策略优于节点能力提高策略,表明在沟通网络演化过程中结构系统性影响强于节点个体影响。

It is inappropriate to evaluate the project communication network and put forward network adjustment strategy statically as the network changes in the collaborative innovation projects.Cognitive capital of stakeholders is the basis of communication and changes with the development of the project,which is consistent with the dynamic nature of the communication network.So it is feasible to analyze the communication network dynamically on the perspective of cognitive capital.A communication network evolution model was designed from four aspects：initial network formation,network evolution process,evolution result evaluation and network evolution algorithm.And then took the case of a collaborative innovation project in industrial technology research institute,compared the different adjustment strategies and their dynamic network evaluation results.It turned out that the adjustment strategy for disadvantage nodes makes network evolution results worse instead of improving the results,which shows that the local optimum in network does not represent the overall optimum.While the adjustment strategies for advantage node generated good effect.Adjusting node′s network structure is better than improving node′s ability,which indicates that systematic influence of network structure is stronger than individual influence of nodes in communication network evolution.