基于Hotelling模型的服装产业供给侧结构性改革

Supply-side structural reform of domestic garment industry based on Hotelling model

供给侧结构性改革是适应当前国际经济环境新变化的迫切需要,也是应对国内经济发展新常态的客观要求。以经典的Hotelling模型为分析工具,从企业追求利润最大化的角度,研究当前国内服装产业出现结构性失衡和供需错配的原因,指出影响服装产业供给侧结构性改革成效的关键在于服装企业产品的准确定位与差异化竞争,只有如此才能改善服装企业效益,实现国内服装产业的转型升级和可持续发展。

Supply-side structural reform is the urgent need for the adaption into the new international economic reform,as well as the objective demand for achieving a new ordinary state of domestic economic development. From a profit maximization perspective,Hotelling model was used to study the reason of structural imbalance and mismatch between supply and demand for domestic garment industry. Garment firms need to adopt differentiation competitive strategy based on product positioning was point out to be the key to reform effect. Only in this way the garment industry can achieve the transformation and upgrading.