艺术院校如何更好地服务特色小镇——以浙江部分特色小镇及浙江艺术职业学院为例

How to Better Serve the Characteristic Town as Art Colleges——Take Some Characteristic Towns in Zhejiang Province and Zhejiang Vocational Academy of Art as Examples

艺术院校如何服务特色小镇应基于浙江特色小镇的发展内涵,结合艺术院校相关专业建设情况,通过走访和调研浙江省部分特色小镇,并对特色小镇的文艺服务需求进行梳理和比较。可见艺术院校应在特色小镇传统文化的挖掘、文物保护、文化传承、人才培养、创新创业平台搭建等方面发挥作用,并依托特色小镇丰厚的历史文化资源,促进文创产业的融合创新,提升传统产业的品格和质量,实现文化的传承和可持续发展。

The research is based on the connotation of the development of towns with special characteristics in Zhejiang Province. Combining with the construction of related majors in arts colleges, the research group visited and investigated some characteristic towns in Zhejiang Province on the spot, and sorted out and compared the demand forart services in characteristic towns. Art colleges should play their roles in the excavation of traditional culture, cultural relics protection, cultural inheritance, talent development and the establishment of innovation and entrepreneurshipplatforms of the traditional culture of characteristic towns. Art colleges should rely on the rich historical and culturalresources of the characteristic towns to promote the integration and innovation of cultural and creative industries, enhance the character and quality of traditional industries and achieve the inheritance and sustainable development ofculture. According to the conclusion of the above research, the article puts forward the strategies and suggestions forart colleges to better serve the characteristic towns.