云南梁河回龙茶及其品牌打造的思考

The Huilong Tea and Its Strategies in the Brand in Lianghe of Yunnan Province

梁河回龙茶是云南绿茶中的精品,也是云南梁河县名、特、优茶业品牌。文章阐述了梁河回龙茶的人文简史、产区自然环境、茶叶品质特点、加工工艺和产业现状,提出打造梁河回龙茶产业品牌的发展思路。

The Huilong tea produced from Lianghe is not only the boutique of the green tea in Yunnan province, but is also the famous brand in Lianghe city. The humanity brief history, natural environment in producing area, tea quality, processing technology and current state of this industry are reviewed in this paper, and then presents an idea in making a tea brand.