数字化媒体情境下LADY GAGA音乐专辑封套视觉符号研究

Of the Cover and Visual Symbols of LADY GAGA Music Album in the Situation of Digital Media

音乐专辑封套作为现代社会的产物,是大众通俗文化的化身,是审美需求变化的标志,从中可以折射出当代视觉文化发展的趋势及特点。LADY GAGA作为当代美国音乐时尚的代表人物,其封套设计与视觉符号演绎已成为美国视觉文化符号体系中的重要表现方向,故针对LADY GAGA出道以来的所有音乐专辑封套,从社会、环境和文化三个维度对其设计风格和运用的视觉符号进行分层解析,并从历时性、共时性两个层面对其进行比较分析,以深度揭示其丰富而独特的视觉意象符号和视觉文化特征,彰显其时代启迪。

As the product of modern consumer society,music album cover is the embodiment of popular culture and the symbol of the change of aesthetic demand. It can reflect the trend and characteristics of the development of contemporary visual culture. LADY GAGA as the representative of contemporary America music fashion,its cover design and visual symbols have become an important performance direction of the visual symbol system of United State. Therefore,this paper especially points at all music album covers since LADY GAGA＇s debut,gives the stratified analysis of its design styles and applied visual symbols from the three dimensions of social,environment and culture,and comparatively analyzes them from the diachronic and synchronic aspects. It aims to reveal the depth of rich and unique visual imagery symbols and visual culture characteristics and manifestsits enlightenment of the times.