试论松阳茶文化旅游产品开发价值和策略

On the value and strategy of Songyang tea culture tourism product development

茶文化是中华民族优秀的传统文化,发展历史十分悠久。随着松阳茶产业的快速发展,产业链不断延伸拓展,与旅游文化等产业融合,衍生出了许多茶文化旅游产品,受到游客的欢迎和热爱,在获取高经济效益的同时传扬了中华传统文化及茶文化精神。本文就茶文化旅游产品的概念、类型、开发价值和策略进行了分析与研究,以供参考。

Tea culture is an excellent traditional culture of the Chinese nation and has a long development history. With the rapid development of Songyang tea industry,the continuous expansion of the industrial chain and the integration of tourism and culture industries have resulted in a number of tea culture tourism products,which are welcomed and loved by tourists. At the same time,they are highly praised by the Chinese tradition Culture and tea culture. This article analyzes and researches the concept,type,development value and strategy of tea culture tourism product for reference.