曲靖市体育旅游发展现状调查分析与对策研究

Investigation and Analysis of Status Quo of Sports Tourism Development in Qujing and Countermeasures

运用文献资料法、问卷调查法、访谈法和数理统计法等研究方法对曲靖市体育旅游现状进行调查,对影响曲靖市体育旅游发展的因素进行了分析,并提出相应的解决对策.研究认为,游客的经济收入水平制约着其参与体育旅游的行为;不同年龄和性别的游客对体育旅游项目和时间的选择具有差异性;曲靖市体育旅游服务水平影响着游客的满意度.为推进曲靖市体育旅游产业的快速发展,曲靖市应该进一步发挥旅游资源优势,加强体育旅游宣传并实行体育旅游人才发展战略.

This paper aims at proposing corresponding countermeasures by analyzing the effect factors of sports tourism development in Qujing based on literature reviews,questionnaire,interview and data statistics. Findings reveal that tourists＇ income level restricts their participation in sports tourism,and there exist some differences among different ages,genders in terms of the selection of sports tourism projects and time.The level of sports tourism service in Qujing influences the satisfaction of tourists. To promote the rapid development of the sports tourism industry in Qujing,the government should give full play to the advantages of tourism resources,strengthen sports tourism publicity and implement the talent development strategy of sports tourism.