论节目主持人的口语化表达

On Emcee's Oral Expression

作为大众传播平台的重要手段,口语传播在电视产业的发展中是一个必不可少的因素。主持人是电视节目与观众之间的重要连接环节,口语能力好坏不仅关系着一档节目的成败,也直接影响着电视平台传播的效果。飞速发展的广电事业,要求主持人在具备好形象、好心理素质的同时,更要兼备优秀的语言和言语素养,推动节目的优质化以及广电事业在新形势下的再发展。

TV is an important means of mass communication platform, and spoken publicity is an indispensable factor in the development of the industry. Whether a program fails or not and how much a TV publicity platform is influential is closely related to an emcee＇s oral expression ability, for the emcee is a bridge between programs and audience. Emcee is required to be not only with a good image,psychologically strengthened, but also with excellent language literacy so as to promote the broadcast and TV undertaking in the rapidly advancing situation.