高校微信公众号运营团队媒介素养现状及提升策略

Media Literacy Status and Promotion Strategy of We Chat Public Number Operation Team in College and University

当前,校园微信公众号已经作为高校引领思想、传播文化、塑造形象等的重要媒介载体。媒介素养认知较弱、信息引导意识不强、内容及形式创新不足,是当前高校微信公众号运营团队媒介素养现状。可以通过开设个性化教育课程、拓展社会化实践、建设交互性学习渠道等途径提升高校微信公众号团队的媒介素养。

At present, campus We Chat Public Platform has been used as an important media carrier for universities to lead ideas, spread culture and shape images. The lack of media literacy, the lack of awareness of information guidance, and the lack of innovation in content and form are the current media literacy status of We Chat public service team. The media literacy of the We Chat public team in colleges and universities can be improved by opening personalized education courses, expanding social practice and building interactive learning channels.