京杭运河江苏段沿线城市旅游开发竞争力研究

Study on the Competitive Power of Urban Tourism Development along the Jiangsu Section of Beijing-Hangzhou Grand Canal

从经济、旅游产业、环境、基础设施和运河遗产资源五个方面构建京杭运河江苏段沿线城市旅游竞争力评价指标体系,采用主成分分析法对京杭运河江苏段8个城市的运河旅游开发能力进行定量分析,数据结果显示,可将8个城市划分为:强竞争力、较强竞争力、弱竞争力三种类型,以各城市运河资源为基础,提出运河城市旅游发展对策建议:提升城市经济实力,加大旅游产业资金投入;依据竞争优势,确定运河城市旅游发展定位;改善水质,强化环境保护措施,打造环保型旅游城市;把握运河资源优势,打造个性化运河旅游产品。

Based on SPSS24. 0 statistical software,an evaluation index system for urban tourism competitiveness along the Jiangsu section of the Beijing-Hangzhou Grand Canal was constructed in terms of economy,tourism industry,environment,infrastructure,and heritage of the canal,and eight components of the Beijing section of the Beijing-Hangzhou Grand Canal were analyzed using principal component analysis. The city＇s canal tourism development capacity is quantitatively analyzed. According to the results of data comparison,the eight cities are divided into three types： strong competitiveness,less strong competitiveness,and weak competitiveness. Based on the canal resources of each city,the suggestions for the development of the canal city tourism are put forward. The suggestions are to enhance the economic strength of the city and increase the capital investment in the tourism industry; determine the development orientation of the canal city tourism based on the competitive advantages; improve water quality,strengthen environmental protection measures,and build an environmentally friendly tourist city; take advantage of canal resources and build personalized canal tourism products.