议程设置理论下地方党报对十九大报道的特点分析——以《商洛日报》为例

Characteristic Analysis on the 19th National Congress of the Communist Party of China Reported by Local Party Newspaper with Agenda Setting Theory——Taking SHANGLUO RIBAO for Example

"议程设置"是美国传播学者提出的理论假设,它提示人们,媒介议题直接影响受众议题。地方党报作为党和政府的喉舌,如何报道十九大这一重大政治事件对基层群众对于十九大精神的理解和贯彻执行影响颇大。本文从议程设置理论的角度对《商洛日报》近30期报纸中关于十九大的报道进行内容分析,研究结果表明:《商洛日报》关于十九大的报道体现出提前铺垫进行议程导入、全程跟踪报道进行议程循环、深度解读精神进行议程深化的特点。

Agenda-setting was put forward by American communication professionals,having examined a fact that in the communication process reached by the mass media,the media opinion always makes a direct impact on the audience opinion.As the mouthpiece of the party and government,how the local party newspaper report the theme of the 19 th National Congress will have great influence on the the masses of better understanding the political spirit.Based on the agenda-setting theory,this paper researches nearly 30 issue of SHANGLUO RIBAO about the 19 th National Congress.The research results show that the reports of the 19 th National Congress have the characteristics of diffusion in advance of importing the agenda,tracking reports all-the-way and cycling the agenda,deeply interpreting the spirits to fully understand the agenda.