全域旅游背景下西安市乡村旅游发展动力研究

Research on the Development Power of Rural Tourism in Xi'an under the Background of Global Tourism

乡村旅游是在乡村地区开展,以乡村独特风土民情为依托的旅游活动。西安地区乡村旅游形式较简单,主要表现为以乡村地区特有的民俗风情和独特的饮食文化为"卖点",吸引旅游者游览的形式。本文采用层次分析法、问卷调查法等方法,通过对西安乡村旅游发展进行整体分析,通过专家打分对相应指标评分,运用层次分析法计算各指标权重,找出限制乡村旅游发展动力的限制性因素,并据此提出有相应的解决措施,以保障乡村旅游持续发展。

Rural tourism is carried out in rural area,with the unique ＂local customs＂as support. The form of tourism in xi ＇an is relatively simple,which is mainly represented by unique folk and unique food as ＂selling point＂,to attract tourists. With the methods of analytic hierarchy process（ AHP） 、questionnaire and through an overall analysis of the rural tourism,with scoring the index by expert,the paper calculates the weight of index with the method of AHP,finding the restrictive factors of rural tourism and propose corresponding solutions,in order to ensure the sustainable development of rural tourism.