消费社会语境下的图像拜物教与青年消费观建设

Image Worship in the Context of Consumer Society and the Construction of Youth Rational Consumption

消费者被图像的幻象所支配而迷失在各种"时尚"之中,致使整个社会的运转无不受到图像的操纵,这样就形成了消费社会特有的"图像拜物教"。"图像拜物教"使得青年消费观异化,沉迷于视觉消费、炫耀性消费、偶像崇拜消费,导致主体性迷失,审美趣味降低,崇高理想失落。因此,必须加强理性消费观的建设。

Consumers are dominated by the vision of images and lost in ＂fashion＂,which causes the entire society to be manipulated by the images,thus a characteristic ＂Image worship＂of the consumer society is formed. ＂Image worship＂makes the youth consumption alienation,visual consumption addiction,conspicuous consumption,idol worship,leading to subjectivity disorientation,aesthetic interest decline,and loss of lofty ideals. Therefore,the construction of rational consumption concept must be strengthened.