基于创新创业视角的市场营销专业人才培养模式优化研究——以蚌埠学院为例的分析

The research on the optimization of cultivation model for marketing talents based on innovation and entrepreneurship perspective.

地方应用型本科院校,要培养符合地方的创新创业人才,人才培养模式的优化势在必行。针对蚌埠学院市场营销专业存在的人才培养模式和创新创业教育没有真正融合等问题,从教学内容和方法、"双能型"教师和创业导师培养、校企合作积极推进协同育人等方面对市场营销专业人才培养模式进行优化研究。

In order to cultivate innovative and entrepreneurial talents that meet local needs, it is imperative for area-application-oriented universities to optimize talent cultivating pattern. Aiming at the problems of talent training mode and innovation and entrepreneurship education existing in the marketing major of Bengbu College, the paper optimizes the training mode of marketing talents from the aspects of teaching contents and methods, the training of ＂dual ability style＂ teachers, and the cultivation of entrepreneurial instructors, the cooperation of school and enterprise, and the promotion of cooperative cultivation.