浅谈企业经营战略的选择和发展

当前,国内许多中小企业的产业结构面临转型升级,市场环境复杂多变,市场竞争日趋激烈,中小企业要想谋求生存与发展,选择符合自身发展需要又贴合宏观经济背景的经营战略就显得十分重要。

The industrial structure of many small and medium-sized enterprises in China is facing transformation and upgrading, the market environment has become more complex and changeable, and the market competition has become increasingly fierce. In order for small and medium-sized enterprises to seek survival and development in a complex and changeable environment, business strategy management is indispensable. It is also important to make choices or to choose business strategies that are appropriate to their own development needs and that are appropriate to the broader macroeconomic context.