碧桂园高高在下

Country Garden Holdings:High Above Or Else?

高周转、高激励这柄双刃剑,让碧桂园在十几年间膨胀为“宇宙第一大房企”,但与之伴生的频发事故与企业文化,也让碧桂园最近沦为众矢之的北滘镇下起了雨。身处碧桂园总部大楼报告厅内的人全然没有意识,等那场媒体沟通会散了,大家才发现,原来雨下得这么大。

As the world's largest residential developer, the Country Garden Holdings held a rapid development in the past decade, but its working style was just like a submarine. People are really curious about this mysterious company, but right now, another public mood covers this curiosity. Anger! Since the second half of June to late July, several accidents have happened in the construction sites of Country Garden, and caused 3 collapsed, seven people died and many injured.On the day before the media conference, Yang Guoqiang, the founder,wrote down the characters "For what?!" with a writing brush. As it is shown in different materials, Yang once aimed to establish the world's largest real estate company. And he made it in 2017. But after that, the reputation of his company went the other way with its scale.