“市一药学服务”微信公众平台的建立及药学服务新模式的实践

Pharmaceutical care in Shanghai General Hospital by Wechat platform and online practice

目的利用新媒体平台的优势,优化传统药学服务模式,结合线上平台与线下实践共同开展合理化用药服务。方法建立"市一药学服务"微信公众号,在线上开展包括展示药学学科形象、介绍临床药师工作模式、推送原创药学科普文章、线上药学咨询及药物信息查询等工作,并根据药学服务微信公众号后台运行数据和在线用户调查情况不断更新知识模块、优化服务平台。结果线上药学服务模式具有操作便捷、服务高效、咨询个体化、知识系统化、内容丰富化等特点。线上药学服务能与诸如合理用药进社区等线下实践相互补充与促进,形成较好的联动机制。结论利用新媒体优势,通过微信公众号开展药学服务可以有效弥补传统药学服务的诸多不足,达到紧贴患者实际需求的效果,有助于提供更加优质高效的药学服务。

Objective To promote the rational use of medication by means of new media, optimize traditional pharmaceutical service, and improve the medication compliance of patients. Methods We established a Wechat public platform to introduce the work pattem of clinical pharmacists, push popular science articles and provide online consultation. The online platform was updated by the background data or feedback from the followers. Results The online pharmaceutical service was easy-operating, highly efficient, individualized systematic knowledge. The traditional pharmaceutical service such as community free clinics was combined with the online platform, which promoted each other to a great extent. Conclusion The Wechat public platform shortens the distance between pharmacists and patients, and offers adequate pharmaceutical care timely as compared with traditional pharmaceutical service.