从政治逻辑到文化逻辑:建构国家形象的当下选择

From Political Logic to Cultural Logic:The Current Choice of Constructing National Image

从自发到自觉,中国国家形象的自我建构拥有着丰富的考据史,研究梳理了新中国以来我国国家形象建构的历史变迁,并认为,当下历史背景下,裹挟着中国元素的物质与非物质文化产品借助"一带一路"的东风广泛播撒在世界的每一个角落。一个现代化的中国国家形象被越来越多的世界人民接受。值得思考的是,当下我们有必要以柔性传播的力量化解西方社会冰冻的刻板印象,将一个现代化的,而不仅仅是永远站在历史界碑前顾影自怜的中国形象介绍给世界人民。或许最具国际通行性的流行文化产品的海外推广是一条值得采纳的传播路径。在这其中,讲述"中国故事"的影视作品的创作与传播责无旁贷。

From spontaneous to conscious,the self-construction of China＇s national image has a rich history of textual research.It studies the historical changes of China＇s national image construction since the new China,and believes that under the current historical background,the material and Chinese elements are enshrined.Intangible cultural products are widely spread in every corner of the world with the help of the＂One Belt,One Road＂.A modern Chinese national image is accepted by more and more people around the world.It is worth pondering that at the moment we need to use the power of flexible communication to resolve the frozen stereotypes of Western society and introduce a modern Chinese image that is not only forever standing in front of the historical monuments to the people of the world.Perhaps the overseas promotion of the most internationally popular pop culture products is a communication path worthy of adoption.Among them,the creation and dissemination of film and television works that tell the story of＂China Story＂are duty-bound.