摘要
Museum cultural and creative products prove a hit among Chinese consumers On July 1,the British Museum opened a souvenir store on Tmall.com,China’s largest business-to-consumer online retail platform,owned by e-commerce giant Alibaba Group.More than 20 different categories of products were launched,including handbags,accessories,stationery and toys.The
On July 1, the British Museum opened a souvenir store on Tmall.com, China's largest business-to-consumer online retail platform, owned by e-commerce giant Alibaba Group.