摘要
Editor＇s Note： The Chinese civilization has been handed down from generation to generation, creating a rich commercial culture. China Time-honored brands serve as an important carrier of traditional commercial cultural heritage in China, which are widely distributed in such industries as catering, retail, food, medicine and resident services. The proprietary brand, traditional techniques, business philosophy and cultural connotation not only show outstanding traditional Chinese culture but also act as an integral part of the intangible cultural heritage.
