工业4.0视域下北镇医巫闾山文化资源开发和利用管见

Views on the Development and Utilization of Cultural Resources of YiWuLvShan in Bei Town under the Vision of Industry 4.0

医巫闾山文化资源开发和利用,要采用研究、展览、宣传、旅游、品牌、文化节等方式,依据工业经济基础,开发若干文化产品。在智能化时代,开发医巫闾山文化资源要拓宽视域,突破地方;要突破旅游主线,进行休养、旅游、文化等产业融合;要突破产品概念,向做平台发展;要导入体验营销,广泛吸引消费者与消费部门参与。

The development and utilization of cultural resources of Yiwulvshan should use research, exhibition, publicity, tourism, brand, cultural festival and other methods to develop several cultural products based on the industrial economic base. In the era of intelligence, the development of cultural resources should expand the horizons and break through the localities; break through the main line of tourism, carry out industrial integration such as recuperation, tourism and culture; break through the concept of products and develop into platforms; import experience marketing to attract consumption participate in the consumer sector.