建筑学与传播学的双重身份 木兰草原之家

Architecture as Media Blockbuster MulanWeichang Library

木兰草原之家是2017年网络曝光度最高的建筑之一,该建筑的建成和传播为我们提供了一个研究"网红建筑"绝佳的样本。文章试图从传统的建筑学视角和传播学视角对该建筑以及这次传播事件进行分析,希望发掘关键的传播逻辑规律,以及引起传播的建筑学要素,并通过这些结果为创作网红建筑、评价网红建筑、传播网红建筑,甚至回避网红建筑提供参考性原则。

As one of the projects that have received most media exposures in 2017, MulanWeichang Library provides a perfect example of so-called ＂lnstafamous Architecture.＂ This article attempts to examine the media phenomenon and the architecture itself from the conventional architectural perspective and theviewpoint of communication studies. It tries to explore the relationship between architecture and mass communication, hoping to discover the key principles of media dissemination and the architectural factors behind it. Through the findings of the study, the article aims to provide references and guideline for the making, evaluation, dissemination, or even avoidance of the so-called nstafamous Architecture.