新媒体时代“95后”青年多元价值取向对主流价值观的冲击及应对——基于B站大规模下架海外电视剧事件的思考

The Impact of the “Post-95s” Youth's Pluralistic Value Orientation on the Leading Value and Its Countermeasures in the New Media Era: Based on the Thinking of the Event that Bilibili Took Much Overseas Dramas Offline

"95后"青年的评论折射出多元并存与一元主导之间的冲突、个人主义与集体主义之间的冲突以及信仰强化目标与信仰缺失现状之间的矛盾。两者的碰撞使多元价值取向削弱了主导价值观的影响力,并从渠道、内容、价值理念三个层面共同对其进行消解。两者的协调方案亦应从渠道、内容、价值理念三个层面进行设计,实现"95后"青年与国家社会的共同发展。

The ＂post-95＂youth＇s comments reflect the conflict between multi-coexistence and monistic leadership, the conflict between individualism and collectivism, and the conflict between the goal of faithenhancement and the situation of belief absence. The collision between the two leads a consequence that the influence of the leading value has been weakened by the pluralistic value orientation weakens, and even been eliminated from three levels of channels, content, and values. The coordination scheme between the two should also be designed from three levels of channel, content, and value concept in order to realize the common development of the ＂post-95＂ youth and the country.