“新零售”背景下体育用品零售业的发展研究

Research on the Development of Sports Goods Retailing under the Background of "New Retail"

文章运用文献资料查询法对"新零售"背景下的体育用品零售进行研究,"新零售"模式可以帮助体育用品零售完善销售模式,降低经营风险的同时,也面临着体验场景化不够全面,以及相关物流服务有待提高的问题。研究认为:只有全面深化营造体验场景化以及零售商加强与产业链相关者的联系,确保商品质量,改善物流服务才能更好的利用"新零售"模式,推进体育用品零售业的稳健发展。

Article using the method of document data query for ＂ new retail＂ under the background of sporting goods retail research, new retail model can help polish sporting goods retail sales, reduce operating risk at the same time, also faces the experience scene is not comprehensive, and related logistics service needs to improve. Research that： only comprehensively deepen construction experience scenarios and retailers to strengthen links with the industry chain stakeholders, to ensure product quality, improve the logistics service to better use of the ＂ new retail＂ model, promote the stable development of sporting goods retail.