基于价值共创的业余体育俱乐部的发展研究——以福州市为例

Study on the Development of Amateur Sporting Clubs Based on Co-creating Unique Value——Taking Fuzhou as an Example

为了探索福州市业余体育俱乐部的价值共创运行机制,突破传统经营管理的瓶颈,实现更好的发展。运用文献资料法、问卷调查法和IPA模型分析法等,通过对福州市内业余体育俱乐部成员体育活动需求的视角,发现俱乐部内存在的问题。进而引入价值共创理论,创建新型的俱乐部发展模式,研究表明:福州市业余体育俱乐部的价值共创机制应采用科学的对话方式和规则,反馈信息的进一步透明以及俱乐部对价值共创过程的风险作出评估和保障机制。

In order to explore the value co - creation operation mechanism of Fuzhou amateur sports clubs, break of the traditional management and get better. By using the methods of literature, questionnaire and IPA model anal- ysis, Found the problems in the club from the perspective of the demand of amateur sports club members in Fuzhou city. Then the theory of co - creating unique value is introduced and a new model of club development is estab- lished. The research shows that the co - creating unique value mechanism of amateur sports clubs in Fuzhou should adopt scientific dialogue mode and rules, the feedback information should be more transparent and the club should evaluate and guarantee the risk of it.