网络“中V”的传播特征与治理策略研究

Research on the Communication Characteristics and Governance Strategy of Medium “V”

“中V”作为网络“微社区”中特定领域的意见领袖，在网络舆论产生、发展的过程中发挥着重要作用。笔者通过对目前活跃度较高的网络“中V”的职业属性进行统计后发现，网络“中V”主要分为专家学者型、媒体记者型、基层政务型以及娱乐型和商业型等。这些网络“中V”在传播上具有相对垂直、更为理性、粉丝同质化高等特点。在网络生态的健康发展中既有积极的作用，也有消极的一面。可以说，在一些专业领域“中V”对网络舆论生态的重要性要远远超过“大V”。因此，在完善政策，加强全网监测、内容管理的基础上，要针对不同类型的“中V”区别对待，实施分级、分类管理，采取有针对性的治理策略。

As an opinion leader in specific areas of the network micro community, medium ＂V＂ plays an important role in production and develo of network public opinion. By carrying out statistics of professional attributes pment of the currently active medium ＂V＂, authors find that medium ＂V＂ is divided into experts and scholars, media and journalists, local government, as well as entertainment and commercial and so on. The medium ＂V＂ in the transmission has characteristics of relatively vertical, more rational and fan homogenization of high. In the healthy development of the network ecology, the medium ＂V＂ has both a positive role and a negative side. In some special fields, the medium ＂V＂ is far more im- portant than big ＂V＂ in the network of public opinion ecology. Therefore, on the basis of improving the policy, strengthening the whole network monitoring and managing contents, government and network regulators should distinguish different types of medium ＂V＂, implement hierarchical and classification management and take a targeted governance strategy