回归、弥散、颠覆、建构:表情包文化解析

Recurrence,Diffusion,Subversion,Construction:Analysis of Emoticon Culture

在互联网时代，以图像符号为主体表达方式的表情包在社交媒体平台大行其道。表情包的图像化表达是新时代下对前文字形式的发展式回归，也是文化的循环和再现。媒介技术的弥散，让依托于表情包的网络人际交往呈现出时间压缩化和空间多元化的特点。网友运用表情包自下而上开展去中心化、另类化的表达，对主流话语进行图像化的颠覆，建构出新的媒体奇观。但表情包奇观却消解了网友对主流文化颠覆和抵抗的意义。表情包正是以此构建了崭新的意义图式，形成了独特的表情包文化。

In the Internet era, the emoticon using visualizing symbols as the main expression in the social media platform becomes popular. The emoticon＇s representation of the text visualization not only reflects the recurrence of the preceding text in the new era, but also is the circulation and reproduction of culture. The diffusion of media technology makes that relying on the emoticon＇s network interpersonal communication show the characteristics about time compression and spatial diversification. Net friends use the emoticon from bottom to top to car- ry out the decentralized, alternative expression, which is a visualizing subversion to the mainstream discourse. Then, the new media spectacle was constructed. But the emoticon spectacle has deconstructed the net friends＇ subversion and resistance to the mainstream culture. The emoticon is to build a new meaning of the schema, forming a unique emoticon culture.