扬州城市体育文化定位与发展战略实证研究——以承办江苏省第19届运动会为契机

Empirical Study on Orientation and Development Strategy of Sports Culture in Yangzhou——Hosting The 19th Jiangsu Sports Meeting as An Opportunity

城市体育文化的定位与发展已逐渐成为提升城市文化内涵、城市品位和形象、城市竞争力、推动城市基础建设和城市经济发展的重要战略。近年来,城市之间争相承办大型体育赛事成为一种"城市体育文化现象"。通过文献资料法、专家访谈法、比较法、描述性研究法、逻辑分析法,以扬州市首次承办江苏省运动会为契机,研究扬州城市体育文化的定位与战略发展方向。研究表明:扬州市承办江苏省第19届运动会对促进城市经济发展、城市基础设施、城市文化传播、城市精神文化建设等方面产生积极影响;扬州城市体育文化与较发达城市仍有一定差距,现阶段应重点加强城市体育物质文化和城市体育制度文化建设,积极发展扬州体育产业;扬州城市体育物质文化建设虽然取得一定成果,但市民体育意识有待提高,需增加城市体育人口比例。

The orientation and development of urban sports culture has gradually become an important strategy to promote the connotation of urban culture,urban taste and image,urban competitiveness,urban infrastructure and urban economic development.In recent years,the competition between cities to host largescale sports events has become a ＂phenomenon of urban sports culture＂.Through the methods of literature,expert interview,comparison,descriptive research and logical analysis,this paper took Yangzhou as an opportunity to study the orientation and strategic development of Yangzhou urban sports culture.The research showed that the hosting of the 19 th Jiangsu Provincial Games in Yangzhou has a positive impact on promoting urban economic development,urban infrastructure,urban cultural dissemination,urban spiritual and cultural construction,and there was still a certain gap between Yangzhou urban sports culture and the more developed cities.It should focus on strengthening the construction of physical culture and urban sports system culture,and actively develop Yangzhou sports industry.Although the construction of physical culture in Yangzhou has made some achievements,the citizens＇ awareness of physical culture needs to be improved,and the proportion of urban sports population needs to be increased.