宜昌市小城镇居民体育消费现状及对策研究

Study on Current Situation and Countermeasures of Small-Town Residents' Sports Consumption in Yichang City

目的探求宜昌市小城镇居民的体育消费现状及存在问题。方法采用文献资料调研、问卷调查、专家访谈等方法进行研究。结果和结论研究发现该地区小城镇体育消费水平较低,主要原因在于经济收入水平低,缺乏闲暇时间,生活压力大,居民体育消费意识不足,体育消费环境不健全等。建议加大当地政府的宏观调控,营造体育消费环境,引导居民改变传统观念;结合当地特色提出拉动体育消费增长的"旅游型"、"特色型"体育发展模式,优化体育消费结构等。

Objective To explore the current situation and existing problems of sports consumption of small town residents in Yichang city.Methods Literature research,questionnaire survey and expert interview were adopted.Results and Conclusion This study found that the main reason of the low level of small-town sports consumption laid in low level of economic income,and lack of leisure time,high life pressure,lack of sports consumption awareness,sports consumption environment was not sound.It was suggested to increase the macro control of local government,create sports consumption environment,guide the residents to change their traditional ideas,and put forward the ＂tourism＂ and ＂characteristic＂ sports development mode to stimulate the growth of sports consumption and optimize the sports consumption structure.