中国排球“明星效应”现状研究

Status Quo of Celebrity Effect in Chinese Volleyball

以中国排球"明星效应"为研究对象,运用文献资料、逻辑分析等研究方法,分析中国排球"明星效应"的社会意义及其影响因素,对中国排球"明星效应"的价值开发进行深入探讨。研究发现:在我国,女排的"明星效应"明显优于男排,"中国女排"为几代中国人留下了深刻印记;各俱乐部间的"明星效应"失衡,俱乐部为"造星"奠定了人才基础,世界大赛让人才成为明星;排球明星在CVA联赛的价值通过多种形式得以展示,其中最主要的是提高俱乐部运动成绩、提升联赛以及俱乐部的品牌形象、吸引商家投资等。影响中国排球联赛"明星效应"的因素较多,核心要素是中国排球在世界大赛上的运动成绩。

Taking celebrity effect of Chinese volleyball as the research object,this paper analyzed the social significance and influencing factors of celebrity effect by using the methods of literature and logical analysis,and probed into the value development of celebrity effect of Chinese volleyball.It was found that in China,the celebrity effect of women＇s volleyball team was obviously better than that of men＇s volleyball team,and China women＇s national volleyball team has left a deep impression on several generations of Chinese people.The celebrity effect among clubs were unbalanced,the clubs have laid a talent foundation for ＂star-making＂,then,the world competitions can make talent stars.Moreover,the value of volleyball stars in CVA league matches can be shown in many ways,the most important of which was to improve the performance of the club,enhance the brand image of leagues and clubs,and attract business investment.There were many factors affecting the celebrity effect of Chinese Volleyball League matches,and the core factor was sports achievements of Chinese volleyball in the world competitions.