基于多分类Logistic回归模型的儿童网球消费动机影响因素研究

Research on Influencing Factors of Consuming Motivation of Children Tennis Based on Multinomial Logistic Regression Model

目的研究影响儿童网球消费动机的重要因素,引导网球消费市场的扩大以及促进后备人才数量的增长。方法以武汉市200名6~12岁参与网球运动和消费的儿童为研究对象,用多分类Logistic回归模型构建儿童网球运动消费动机影响因素模型。结果和结论武汉儿童网球消费的主要动机在于强身健体、周围环境影响、改变生活方式及培养运动技能。家庭收入、家长受教育程度、职业、参与网球训练频率、网球消费支出、儿童年龄等因素会不同程度影响儿童网球消费的动机。对不同年龄层以及不同家庭环境的儿童进行不同策略的引导,有利于儿童网球消费市场的扩大以及后备人才数量的增长。

Objective To explore the important factors that affect children＇s tennis consumption motivation,guide the expansion of tennis consumption market,and promote the growth of reserve talents.Methods Taking200 children aged 6-12 years old participating in tennis consumption in Wuhan as the research objects,this paper constructed the influencing factors model of children＇s tennis consumption motivation with multinomial logistic regression model.Results and Conclusion The main motives of Wuhan children＇s tennis consumption lay in physical fitness,surrounding environment,changing lifestyle and developing sports skills.Family income,parents＇ education level,occupation,frequency of tennis training,tennis consumption expenditure,children＇s age and other factors would affect children＇s tennis consumption motivation to varying degrees.Guiding children of different ages and different family environments with different strategies was conducive to the expansion of children＇s tennis consumption market and the growth of the number of reserve talents.