借鉴美国经验发展中国海洋文化创意产业的思考

Consideration about the American Experiences for Reference to the Development of China’s Marine Culture and Creative Industry

海洋文化创意产业是各国广泛关注的新兴产业。美国的海洋文化创意产业居世界领先地位，成为很多国家仿效的标杆和样本。美国海洋文化创意产业强势发展主要基于以下因素：完备的知识产权保护立法；自由的市场竞争环境；良好的资金扶持政策；全面的高科技引领效应；灵活的人才培养体系。中国海洋文化创意产业从无到有进入快速发展阶段，但也存在诸多问题。借鉴美国经验，结合中国现实情况，中国海洋文化创意产业的发展可采取以下对策：一是发挥政府引导推动作用；二是完善金融扶持政策；三是加强知识产权保护力度；四是创新人才培养机制；五是突出打造区域特色。

Marine cultural and creative industries, known as the sunrise industry in the twenty-first Century, have attracted worldwide attention. The cultural and creative industries in the United States occupy the world＇s leading position, and its marine culture and creative industries have become the benchmark and sample of many countries. The development of a strong marine cultural creative industry in United States is mainly based on the following factors： integral legislation of intellectual property protection laws; free market competition environment; sound and supportive financial policy; comprehensive high-tech empowered assistance; flexible talent training system. China＇s marine cultural and creative industries which started from scratch have entered the rapid development stage, but there are many problems. In light of the practical situationof our country, borrowing insights and experience from American experience, the development of China＇s marine cultural and creative industries should pay attention to the following countermeasures： firstly, government should play a guiding role; secondly, the supportive financial policy should be improved; Thirdly, protection of intellectual property rights should be strengthened; the mechanism of cultivating innovative talents should be established; lastly, the regional characteristic should be set up.