高校微信公众号的传播特点及运行策略——安徽省32所本科高校的实证研究

The Dissemination characters and operation strategy of We Chat Public Accounts of Universities——An empirical study of 32 universities in Anhui Province

利用清博大数据搜索采集安徽省32所本科高校官方微信公众号数据,对数据进行分析、整理,进而梳理出微信公众号的传播特点。从媒体融合、传播规律、内容打磨、校园互动和团队建设等方面对安徽省高校官方微信公众平台建设和发展提出运行策略。

With the analysis of the data searched and collected from WeChat Official Accounts of 32 Undergradu-ate course colleges and universities in Anhui Province via GS - Data, this article sorts out dissemination charac-ters of these official accounts and offers strategies for the construction and development of the WeChat Official Platform in Anhui Province from the perspectives of media convergence, dissemination characters, content pol-ish, campus interaction, team construction and so on.