摘要
Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap & Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.
Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap ＆ Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.
出处
《海外英语》
2018年第4期196-199,共4页
Overseas English
