摘要
认知范畴中的框架理论在解释语言现象中具有不可或缺的作用。认知框架视域下的商业交易框架对于商务英语写作具有一定的启发意义,写作者可以根据自身的认知视角和施加凸显选择恰当的词语和句式结构进行写作表达,在完成写作任务的同时,还能引导读者顺利完成商务英语作文阅读,从而更好地理解文章的内涵。
Frame Theory plays an indispensible role in accounting for various language phenomena. The Commercial Framework designed under the theory is effective to facilitate business English writing in that the writer can, based on his own perspective of writing and cognitive salience, make a better choice of both sentence structures and words to convey his personal opinion. While the writing task is completed successfully, the essence of the essay can be better understood because the reading process is guided cognitively.
作者
蒋丽平
JIANG Liping(School of Business and Foreign Studies,Guangdong Mechanical Electronical Polytechnic,Guangzhou 510550,China)
出处
《广东外语外贸大学学报》
2018年第4期118-124,131,共8页
Journal of Guangdong University of Foreign Studies
基金
广东省高等职业技术教育研究会一般课题"‘一带一路’背景下高职院校商务英语专业核心能力的构建研究"(GDGZ17Y055)
关键词
框架理论
商业交易框架
商务英语写作
凸显
视角
Frame Theory
the Commercial Framework
Business English writing
salience
perspective
