保健按摩行业O2O产业法律监管制度研究

Discussion on System of Legislative Supervision of Health Care Massage O2O Industry

目的 "互联网+大健康"时代背景下,政策的大力支持等原因,使得保健按摩行业线上线下的电子商务模式(online to offline,O2O)产业应运而生并得以火爆,它已成为新一轮医疗投资标热点,但其野蛮生长的背后也孕育着巨大法律风险。美团涉黄、平台数据做假等事件接二连三发生,充分说明对保健按摩O2O产业采用合理监管体制和必要法律规制尤为重要。通过阐述保健按摩O2O产业监管必要性,逐一指出现有问题,并在借鉴域内外先进经验做法的基础上,提出实行政府监管、行业协会自律监管及平台、店家自我管理的三层监管体制。

Under the background of ＂Internet plus big health＂ era,the health care massage O2 Oindustry is booming,which has been a new round of medical investment hotspots,because of the support from the government,etc.However,behind the rapid development,great legal risks gestate.Some events occurred in a row,such as Meituan,data frauds,which calls for regulation system and necessary legal regulation in this industry.Through explaining the statement of the necessity of legal regulation,this article points out the existing problems one by one,and introduces the advanced practices and experience within and without this field and puts forward solutions.