产品包装设计中的民间印染艺术应用价值研究

Research on the application value of folk printing and dyeing art in product packaging design

产品包装代表着产品的对外形象,在整个营销体系中作为末端环节对终端消费市场的刺激和影响作用是最直接的。在产品包装设计中融入民间印染元素不仅彰显了产品的传统特色,有助于产品定型后在对外贸易中凸显"中国风"形象,而且还能够借助古朴典雅的韵味与产品融合后提升产品的品牌形象与价值。

Product packaging represents external image of product. As the terminal part, the stimulation and influence of packaging on the terminal consumer market is the most direct in the entire marketing system. Adding folk printing and dyeing elements into product packaging designs not only manifests traditional characteristics of products which contribute to finalized products highlighting the ＂Chinese style＂ image in foreign trade, but also enhances brand images and values by combining simple and elegant charms with products.