1Goldsmith RE,Lafferty BA,et. The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent[J].Corporate Reputation Review,2000,(04):304-318.
2Martin,I.M,Eroglu,S. Measuring a Multi-Dimensional Construct:County Image[J].{H}JOURNAL OF BUSINESS RESEARCH,1993,(03):191-210.
3Parameswaran R,Pisharodi R.M. Assimilation Effects in Country Image Research[J].{H}INTERNATIONAL MARKETING REVIEW,2002,(2/3):259.