“同根生”“共进退”:舆论与舆情的关系探究

“The Same Root”and “Working Together”:The Relationship between Public Opinion and Public Sentiments

舆论和舆情虽然在古代均指“公众的议论和意见”,但在后 来的发展中逐渐产生差异.本文分别梳理了舆论和舆情已有的定义,并在 此基础上探讨舆论和舆情的相同与相异之处.笔者认为,相同之处在于它 们都是社会意识层面的内容,不同之处主要体现在舆论与舆情的主体、客 体、表现形式以及意见是否具有-致性这四个方面.潜舆论和行为舆论属 于舆情范畴,显舆论是舆论的高级形态.此外,对舆情的深入调查和分 析,能够更好地引导舆论.

Both public opinion and public sentiments means a the debate and opinion of public” in ancient time, but diverges from each other in their later developments. This paper reviews the existing definition of public opinion and of public sentiments separately, and discusses the differences and similarities be-tween them. To my mind, the similarity lies in the fact that they are both con-scious content. The difference is in their subjects, objects, manifestations and “Whether there is consistency among opinion” . Underlying public opinion and “behavior public opinion” belong to public sentiments; extrinsic public opinionis the advanced form of public opinion. Wha＇s more, in order to guide public o- pinion better, it is necessary to investigate and analyze public sentiments deeply.