“微时代”反腐舆情中的政府媒介素养研究

Government Media Literacy in the Anticorruption Public Opinion of the Micro-era

“微时代”反腐舆情的传播环境不断进化,“双微多端”的新 型传播生态和传播机制对政府媒介素养提出了新挑战.在反腐舆情中,政 府媒介素养包括政府对媒体性质和功能的判断和解读能力、通过社会化媒 体和民众的沟通能力、在社会化媒体环境下进行舆论引导的能力和建立常 态化的信息公开机制.在对政府媒介素养构成分析的基础上,本文对如何 提高反腐舆情中的政府媒介素养提出相应的对策建议.

Communication environment of anti-corruption has typical com-munication characteristics of micro- era, and the new communication climate and mechanism challenged the government media literacy in the public opinion of net-work anti- corruption. The government media literacy includes the literacy of know-ing the media nature and functions, the literacy of communicating with public through the social media, the literacy of guiding public opinion in social media environment, and the establishment of normalization of information disclosure mechanism. On the basis of analysis, the paper puts forward the coping strategies and suggestion to improve government media literacy in the public opinion on net-work anti- corruption.